Super Bowl Commercials – TV Commercials Are NOT Good For Most Advertisers

Super Bowl Commercials

Super Bowl Commercials – TV Commercials Are NOT Good For Most Advertisers

They are funny, aren't they? And some people watch the Super Bowl just FOR the Super Bown commercials. And some tell great stories, touch our hearts, open our minds, or make us laugh-out-loud.

But do they work for their advertisers?

OH, sure… some do. Some drive immense traffic to people's websites (often to see the out-takes that couldn't fit into the actual commercial).

But at more than $3 MILLION for a 30-second commercial in 2012, are Super Bowl Commercials worth the money for most people?

NO. A resounding NO.

They're worth it for NBC and its owner Comcast (especially as they tie these into the new NBCSportNetwork and the upcoming Olympics, but not for their advertisers.

Above are some examples… some "award-winning" examples… some examples that people like you and me have been talking about for years.

But… did they get us to BUY anything? Are they something that professional (like the Doctors, Dentists, Accountants, and Candlestick Makers that we work with) should do? TV Commercials? ONLY if on very tightly-niched programming where you can be assured that "your audience" is watching.

A small bit of advice: when your marketing consultant says "but we're building brand" or "people have to see this at least 7 times before buying anything from you" or "of course we can't measure the actual results of this," I suggest you run, holding onto your wallet.

Does TV work for some? YES… and a couple of examples are included in the above video. Does ONE shot work for $3,000,000.00? NO… only after dropping some serious money will they work at all.

But for most professionals, small-business owners, or service organizations? No.

Don't get me wrong: VIDEO works EXTREMELY well for professionals – just not on TV (usually)!

Watch the video – tell me what YOU think.

And Dr. Marc… any comments from you about these commercials?

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Best,
Super Bowl Commercials
Charlie Seymour Jr

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Super Bowl Commercials – TV Commercials Are NOT Good For Most Advertisers

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Super Bowl Commercials

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